Course Overview:

The AI Marketing Business Skills course is a comprehensive program combining theoretical knowledge and practical application, integrated into the part-qualification of the Occupational Certificate: Marketing Coordinator (NQF Level 5, SAQA ID: 118706, 175 Credits). This course is tailored for learners seeking to excel in the marketing environment, equipping them with modern marketing strategies and AI tools to promote organizational success in a dynamic and competitive market.

Course Duration:

• Total Duration: 100 hours, 6-8 Weeks.

Key Modules:

Module 1: Marketing Business Skills

• Marketing Objectives:
• Competitor Analysis:
• Market Research:
• Target Market / Segmentation:
• The Communication Mix:
• Budget:
• Unique and Interesting Ways to Promote a Brand:
• Problem Solving and Decision-Making Techniques (SWOT Analysis):

Module 2: Project Management

• Support Functions Throughout the Campaign / Project Lifecycle:
• Project Risk Management:
• Project Requirements and Project Management:
• Digital Media and AI tools Usage:
• Software Tools to Manage Data Insights, Content, and Digital Marketing:
• Campaign and Project Management Tools and Techniques:
• Feedback Processes:

Benefits:

• Competitive Edge: Gain high-demand skills that provide a significant advantage in the job market.
• Efficiency: Enhance the effectiveness of marketing campaigns through AI tools, saving time and resources.
• Innovation: Stay ahead of industry trends by learning the latest AI technologies and their applications in marketing.

Certification: Upon successful completion of the course and assessments, learners will receive a Certificate of Competence in AI Marketing Business Skills at NQF Level 5.

Requirements:

1. Copy of ID and Passport
2. Online Application Form with the required documents
3. Proof of Payment
4. Signed PoPI Act Agreement (Download here)